How Can Small Businesses Survive Economic Downturns?

I hear a lot of small business owners saying thingsgoing to a 4 day work week so you can keep
like "the government bailed out the big guys, whatthe lights and heat off for three days instead of
about the small guys?" " What about us?" I saytwo. One of the largest costs to most small
let them keep their bailout money in Washington. Ibusinesses is health insurance. Talk to your
know I didn't start my small business with theprovider about how to save money. Perhaps it
intention of using government money to survive.may be time to eliminate health insurance all
I've learned that nothing is free. I prefer to relytogether. Think again of the greater good - having
on my own ingenuity to survive this economica business your employees can come back to or
downturn. As any business owner knows - it's notstay at. Don't let health insurance run you out of
easy. If it was easy everyone would own theirbusiness. There are ways to save money on
own business.your workers compensation insurance by enrolling
At times like these you have to be smart aboutin Drug Free Workplace programs and many
your expenses and revenues. We are very loyalothers. Speak with your Risk company or your
to our suppliers. Because of that they are beinglocal workers compensation company. Cut your
very loyal to us right now. They extend credit toown wage. This is where we start when it comes
us that they may not to others. Why? Becauseto controlling overhead. Find out how little you
we have stuck by them over the years and notneed to survive. This will carry over of course
jumped ship to save a nickel on a dollar. Loyalty.into your personal life. Find out what you can do
A term that seems to be forgotten now a days.without. If you can go a few weeks or months
When profits are up it can be tempting to findwithout a check do so. The greater good is at
new suppliers that may save you money. Again Istake here. These decisions are tough to make
caution you to stay loyal to your suppliers and itbut can help.
will come back around and help you when youEntrepreneurship by definition is risk taking. It is
need it.not for the faint hearted. Small business owners
Communicate with your suppliers and customersmust be able to be flexible and creative in times
on a regular basis. Most people will work with youlike this. I heard Glenn Beck say on his show that
as long as they stay informed.this world doesn't want anything that America can
I've never found it easy to lay off an employee.produce. That is complete and utter bologna! We
As leaders of our respective businesses we mustare still the most productive and ingenious people
always look out for the greater good. That isin this world. Small businesses make this country
making sure those laid off employees have a jobwhat it is.
to come back to. Sometimes it makes moreTreating our customers like family is why we will
sense to get out of your office and back on thesurvive. Supplying the best products available is
production floor to help out.why we will survive. Our blood, sweat and tears is
Control your overhead. Controlling your overheadhow most of us started our businesses and it is
is crucial at all times but especially now. Considerhow we will survive this. Not a bailout.