Lifelock- The Truth Behind The New LifeLock Identity Theft Service

Lifelock is probably the only identity theftAlthough this process of reviewing and contesting
protection agency in the United States that iscredit reports can be done by the client himself
being covered by the media - mentioned in overfor free, the process is tedious and
250 news stories featured in The Wall Streettime-consuming, and it will take time for someone
Journal, MSNBC, CNN, CNBC, Wired, CBS Earlyto catch up with changes in the procedures of the
Show and ABC News Now, among others.credit bureau agencies.
It's not just because CEO Todd Davis broadcastsHere's why other service providers are a little
his social security number in advertisements vis ataken back by LifeLock...
vis the fact that CEOs of similar companies haveIf a client loses money to identity thieves while
refused to do the same when requested by thebeing a client of LifeLock, then the company will
media. It's also because LifeLock has been veryguarantee to pay the losses for up to $1 million.
successful in providing protection to its clients, andLifeLock review reiterates that the cost for
reducing pre-approved credit cards in their mail.Lifelock's service which is $110 annually for adults
Businesses too have experienced similar successand $25 annually for children under 16 with an
with LifeLock in terms of protecting the identitiesadult enrolment is meager compared to the
of its employees.benefits the clients derive from membership with
When Davis decided to broadcast his socialthem.
security number, he was very confident that noAs great as this sounds to the consumer, it has
identity thief could ever steal from him becausesome identity theft service providers up in arms,
of LifeLock.scrambling to come up with a comparable offer in
THE SYSTEM REVEALEDsome way.
Here's how it works:LifeLock is the only company in the identity theft
Upon enrollment, a client will be asked to set offprotection industry to be ISO 27001 certified for
the fraud alerts in his credit reports with thedata and operational security.
Credit Bureau Agencies - Equifax, Experian andThe company regularly conducts background
TransUnion.checks on all its employees. Random drug testing
With the fraud alerts in place, credit cardis part of this drill. All of Lifelock's facilities are built
companies and the like will be required to call awith the latest biometric security access,
client before approving a credit card application,complete with state-of-the-art surveillance and
sending out pre-approved cards in the mail, oralarm systems. Lifelock also affirms the fact that
increasing a client's credit limit. The fraud alertsthe firm does not store client data onsite, only
actually warn the credit card companies that asecure data centers has them.
thief might be using the identity of the client, andTHE LONG AND SHORT OF IT
thus, they must verify the identity of the client.It will take about 120 hours (spent within a two
LifeLock affirms that when the fraud alerts are inyear period) before any one recovers from a
place, LifeLock will then review the credit reportsdamaged reputation. For a company that has
of the client every 90 days. If there is an entrybeen victimized, it will take around 170 hours
that the client does not know, LifeLock will then(over the same period) to repair the credit
contest a fraudulent entry on the client's behalf.reputation of each employee.
Part of the company's services, LifeLock willAs a consumer, the sheer waste of time caused
mitigate problematic credit situations on the client'sby identity theft is enough to take a closer look
behalf by talking to creditors, filing the necessaryat various services. Just be sure to look for
paperwork with the credit bureaus, and filing policerock-solid guarantees and clear explanations of
reports.value for whatever you decide to use.