| A local paper, as the name suggests, covers local | | | | supplement to their regular editions. So while the |
| news and happenings of interest within a smaller | | | | main paper will be of general interest, the ad on |
| community, making it more relevant and | | | | the supplementary page will talk about schools, |
| interesting for the reader. With increasing | | | | fairs, events, and happenings of value to the |
| globalization, a number of national newspapers | | | | smaller community. While this is better than having |
| cover every aspect of political, social, and cultural | | | | no local paper at all, these papers often lack the |
| life across many countries. In doing so, they often | | | | necessary focus as their best competencies are |
| end up missing out on essential day-to-day | | | | employed elsewhere. The supplement appears to |
| happenings in their neighborhood. Local robberies | | | | be more of an afterthought, an amateur attempt |
| go unreported, local crime-related incidents are | | | | to fill in the gaps or tick in the box approach more |
| sidelined, if covered, and many a time, the reader | | | | than a concerted effort to cover news. As |
| has little real interest. Fallout of this national news | | | | against this approach, a local weekly has nothing |
| phenomenon is that local advertisers find it | | | | else to cover except community news, and |
| exorbitant to advertise their wares and services. | | | | therefore, it performs far better. It provides |
| This is where a Local News Paper fills the gaps | | | | more serious commentary on the state of affairs |
| very nicely. By virtue of being weekly, it has | | | | - both cultural and political. It also has the time and |
| enough events to cover, while its Local Weekly | | | | focus to research what people need to know and |
| Papeer tag allows it to go into depths that wider | | | | invests in just that. It also sanctimoniously covers |
| circulation paper will not be able to. | | | | local advertisers, thereby providing valuable |
| A large number of people are opting for one local | | | | vendor information for the readers. |
| paper or the other, as it contains items of real | | | | 'Glocal' is the new buzzword. Even the corporate |
| interest and value to their lives. Live debates on | | | | people are trying to reach out to countries and |
| current issues, event planners for concerts, gigs, | | | | people in their languages and customs. Why should |
| and other types of entertainment or just | | | | news services be behind? While people want to |
| neighborhood news are all that a weekly local | | | | know what is happening across the globe, they |
| paper can boast. No other paper has the | | | | always have a keen interest in what is happening |
| bandwidth to get into every town and locality and | | | | in their country. In some ways, a local paper |
| give readers in-depth information without diluting | | | | brings news of greater importance than a global |
| their core national news agenda. | | | | or national one. People need to know news in real |
| Many newspapers have adopted the local paper | | | | time so that they can act on it immediately. |
| strategy by introducing a weekly or fortnightly | | | | |